Just about everyone in America knows Converse as a brand. Netflix is another brand skilled at using their Instagram Stories to ask for engagement from their followers.
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As a brand youre forced to compete for attention among influencers and a followers friends and family.
Instagram story brands. You werent cool unless you wore Chuck Taylors. According to Business of Fashion Dior Louis Vuitton Dolce Gabbana and Christian Louboutinare are the fashion brands with the highest engagement rate on Instagrams Stories feature according to the data Instagram released on the 1st anniversary of the feature. Since Instagram updated the feed to be algorithmic in June of 2016 having stories always appear at the top of a followers feed helps your brand remain top-of-mind.
Get inspired by these 9 brands leveraging Instagram Stories in awesome ways. At the same time its an easy way to post if you dont have time to create a more elaborate story. Asos uses their Instagram Stories as a great tool to feature diversity and not just for pushing sales.
Dont let customers forget about you. Notable brands have started using the Instagram Stories feature to some degree but taking a look at how theyre using Stories can be challenging as the content comes with a 24-hour lifespan. Their Instagram Stories feature influencers known as Asos Insiders using the brands products in unique ways.
Why brands should use Instagram Stories One of the most important reasons for businesses to use Instagram Stories is relevancy in your followers feeds. The Motivational Quote template below started out square but we converted it to a vertical aspect ratio to get it ready for Instagram Stories. If you think case studies are only for videos or whitepapers think again.
However that doesnt mean there arent clear all-stars when it comes to Instagram Stories. Black Panthers Letitia Wright. Therefore weve gathered some of the most exciting ways brands are using Instagram Stories to engage their followers so your brand can hop aboard the Instagram train and start creating your.
They can also play around with fun and interactive formats like polls filters locations and links that keep audiences invested and coming back for more. Connect with your customers for a collaborative Instagram Story its a powerful way in which successful brands are using Instagram Stories. Standing out on Instagram Stories can be hard especially if youre a brand.
For example instead of merely posting an announcement with a generic photo Asos used a plus size model to bring awareness to the brands plus size line. But what you may have missed is just how hard Converse works to. Instagram Stories templates are a great shortcut for creating consistent branding.
With its full screen vertical format your business can share photos and videos that immerse Instagrammers in your content. Quotes represent fast engaging Instagram Stories ideas for brands looking to inspire followers. Bring your brand to life with Stories.
Instagram stories are great for brands because they provide another avenue for you to connect with your audience. If your brands content doesnt. Then theyll ask their audience to rank how embarrassing a certain television moment is.
LOFT a womens clothing brand invited two best buddies for a style challenge which was shared as an Instagram Story. With over 500 million daily active users aka half Instagrams total user base it should be. Begin with your brand and design with your objective in mind.
Using a favorite of-the-moment actor will no doubt get the attention of 18-25-year-olds and create awareness of its beauty products. And with the ability to target your ads by reach video views traffic conversions app installs and brand awareness you can drive business results at the same time. Are Instagram Stories an active part of your brands social media strategy.
Creating associations between certain faces and. People-focused creative compared to product tends to perform better for upper funnel outcomes1. Theyre the original gotta-have-it sneaker.
For example Netflix uses the Instagram Stories slider feature. The cosmetic brand features a familiar face in their Instagram Story ad. What makes this even more difficult is that there is an expectation for brands on Instagram Stories to produce high quality and entertaining content on a regular basis.
As consumers expect a more authentic connection from the brands they support 24-hour stories have risen as the perfect outlet for off-the-cuff to-camera content with minimal post production with brands like Everlane leading the way. Whether you create your own templates or use pre-made templates they are a great way to save time creating stories and ensure that your Instagram Stories are on brand all the time. Faces are ready-made for memory and vertical Instagram Stories are an excellent format for shooting portraits.
Use the full-screen vertical canvas to tell your brand story. With Instagram Stories brands can tap into a whole new world of content on the mobile app publishing real-time authentic behind-the-scenes posts that users have a major appetite for. Animoto has several quote templates that work for health and wellness ecommerce and non-profits.
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